Why Cybersecurity Is Important for Sustaining Business Growth

by Jason Harlam | February 25, 2025 | Blog

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It’s well known that any business (or individual) that stores anyone’s personal information (including their own) needs a solid cybersecurity strategy to protect themselves and others from identity theft. Failing to do so can cause irreversible reputational damage. However, that’s not the only reason why cybersecurity is important to businesses.

“If knowing that you’re responsible for protecting your customer data isn’t enough to encourage you to adopt an advanced cybersecurity strategy, knowing the difference it can make on your revenue stream may convince you.” – Jason Harlam, Business Development Manager, Technology Advisory Group

Cybersecurity influences more than just safety. It also influences growth, trust, and seamless operations. These combined factors will significantly boost your bottom line. Take a look at the revenue differences each of these 3 factors can make.

• Focusing on growth strategies has been shown to increase revenue by 30% within the first year.
• Building trust with customers leads to increased loyalty and repeat business. Research indicates that about 80% of a company’s future profits come from 20% of its customers.
• Organizations focused on operational efficiency see their profit margins improve by up to 30%.

Preventing cyber attacks must take priority. Not simply because it’s the right thing to do, but also because of the auxiliary effects that proper data protection can have.

The rest of this article will explore the importance of cybersecurity in business growth strategies. We will explain why strong security measures support the 3 factors mentioned above, and how this will place your business ahead of the competition.

 

Why Is Cybersecurity Important to Your Business’s Scalability?

 

1. Reduces Downtime During Growth Phases

Effective cybersecurity measures, such as advanced threat detection and incident response, protect your systems against disruptions caused by data breaches. These measures maintain operational continuity as your business expands.

 

2. Supports Digital Transformation

Strong cybersecurity frameworks create a secure foundation for integrating new technologies. Businesses can adopt tools like AI, IoT, and big data platforms while reducing vulnerabilities. This approach fosters scalability by securing innovation.

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3. Improves Compliance for Global Expansion

Scalable cybersecurity frameworks help businesses meet diverse regulatory requirements across regions. Having strong measures in place will ease your path to international growth. However, how you craft your policy will vary based on where you want to expand to.

Here are some examples of specific measures and policies that an American business must take to expand operations outside of the USA.

Region	Policy	What You Will Need
Canada	PIPEDA	Provide clear purposes for data collection and obtain consent. Notify affected individuals and the Privacy Commissioner of Canada in case of a data breach. Retain data only as long as necessary for the stated purpose during collection. Maintain records of all cross-border data transfers.
United Kingdom	UK GDPR (Post-Brexit version of GDPR)	Obtain explicit consent for all data collection. Report breaches to the Information Commissioner’s Office (ICO) within 72 hours. Ensure contracts with third parties include data protection clauses.
European Union	GDPR	Obtain explicit consent for all data collection. Appoint a Data Protection Officer (DPO) if processing large volumes of EU data. Report data breaches within 72 hours. Allow customers access to their data with the ability to delete or restrict it.
Australia	Privacy Act 1988 (and Australian Privacy Principles)	Create an accessible privacy policy. Notify individuals when collecting their personal information. Implement secure storage and destruction protocols. Provide your customers access to any collected personal information upon their request.
Japan	APPI	Explain the purpose of data collection before collecting it. Obtain consent before transferring Japanese data to foreign countries. Anonymize data when it is for public use.

 

4. Enhances Investor Confidence

Investors and partners are more likely to support scalable initiatives when a company demonstrates a commitment to cybersecurity. This assurance encourages support for growth initiatives by reducing concerns about potential risks like data theft or reputational harm.

 

How Your Cybersecurity Measures Affect Your Potential Customer Base

 

1. Improves Customer Retention

Strong cybersecurity practices foster trust by addressing concerns about data privacy and protection. Customers feel more confident when businesses transparently communicate security measures and provide visible proof, such as certifications. This assurance strengthens loyalty and encourages repeat business.

 

2. Expands Target Market

Advanced cybersecurity measures position businesses to attract clients in industries or demographics with high security expectations. Enterprise clients, privacy-conscious consumers, or regulated sectors like healthcare. This expands your business’s reach to untapped markets.

 

3. Enables The Development of Secure Products

Organizations with effective cybersecurity can develop products and services that meet stringent security standards. These secure offerings appeal to customers in sensitive sectors, such as financial technology or healthcare.

 

4. More Opportunities For Personalized Marketing

By maintaining secure data environments, businesses can safely collect and analyze customer information for tailored marketing campaigns. When customers trust that their data is protected, they are more likely to engage and share additional insights.

Learn More About IT Security on Our Blog What is Data Breach Insurance & How Do You Know When You Need It? A Step-by-Step Guide to Creating a Network Security Plan How to Protect Your Business from Cyber Threats

 

Why Cybersecurity is Important to Your Operational Efficiency

 

1. Prevents Workflow Disruptions

Effective cybersecurity measures block malware and ransomware attacks that could disrupt business operations. Businesses can maintain consistent workflows and avoid unplanned downtime. This directly supports steady productivity and operational success.

 

2. Enables Secure Remote Work

With strong security in place, businesses can support remote work without increasing risk. Allowing remote work will increase productivity. Data shows that 64% of fully remote businesses report being “highly productive,” compared to only 54% of fully onsite businesses.

 

3. Reduces Costs

Investing in proactive cybersecurity reduces the need for expensive incident responses and recovery efforts. Preventing breaches allows businesses to allocate more resources to improving processes and operations. This approach helps optimize budgets while mitigating risks.

 

4. Increases Collaboration Across Teams

Secure collaboration tools allow teams to work together without worrying about data being exposed. This confidence enables departments to share information freely and complete projects efficiently.

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Protect Your Sensitive Computer Systems With Our Cybersecurity Professionals

If you’ve already decided to enhance your IT network security, your next step is to take the time to make it happen. The challenge is that revising your cybersecurity policies can take time and effort.

However, you can partner with the Technology Advisory Group to reduce both without compromising the results. Our team will analyze your IT systems and current practices to suggest improvements that will help meet your objectives.

Reach out to us today to tell us about your needs.